Expertise

Leadership & management

- Thought leadership
- Creative and account direction in ad agencies, interactive and IT consulting firms
- Operations and project management, P&L, costing, process optimization
- Change management, team building, motivation and retention
- Sales and proposal presentations

Interactive marketing strategy & web analytics

- Strategic social marketing models
- 1-1 Relationship marketing in both B2B and B2C context
- Behavioral + psychographic segmentation and targeting
- Email & viral marketing programs: test & learn approach
- Web analytics: KPIs, multivariable test planning, qualitative analysis

Web architecture, design & usability

- E-Commerce design for efficient purchase funnel
- Dialog-devices for lead generation, engagement and conversion
- User-friendly design for web applications and online product suites
- Human factors: Heuristic analysis, contextual task analysis, usability best practices
- Information architecture: objective-driven hierarchy models, SEO best practices
- Sitemaps, wire-frames, persona-scenario models

Web development & FLASH

- Web 2.0-style front-end architecture for content-managed sites
- Rich Internet Application (RIA) design and development
- Pixel perfection, platform compatibility and bandwidth considerations
- Flash Actionscript + XML, video integration and delivery