Leadership & Management
- Thought leadership, business model strategy and direction
- Profit and loss management, operations / project management
- Creative, technology and account direction in interactive agency setting as well as IT consulting firms
- Mentoring and inspiring people, team building, motivation and retention
- New business growth
Digital Marketing Strategy
- 1-1 Relationship marketing in B2B and B2C context
- Cloud-based marketing (device-agnostic campaigns)
- Dialog marketing: Emails, blogs and social engagement
- Social media / PR strategy
- Digital media advertising mix
- Search and affiliate marketing mix (paid, organic, contextual)
Web Analytics
- Business performance strategy and key performance indicators (KPIs)
- Predictive modeling through simple and multivariate regression
- Drawing actionable insights
- Behavioral + psychographic segmentation for targeting
- Extensive experience with Google Analytics, Omniture and WebTrends
Interactive Architecture, Design and Development
- Online retail experiences for efficient conversion
- Dialog-devices for lead generation, engagement and conversion
- Wire-frames, prototypes, persona/scenario-based design
- Front-end programming for content-managed sites, HTML, CSS, JavaScript