Posts Tagged 'purchase funnel'
Great presentation about context in Analytics
A video lecture about going beyond the basics and putting context behind numbers.
Great presentation about context in Analytics
A video lecture about going beyond the basics and putting context behind numbers.
Linear Purchase Funnel — Good bye
Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization”
Linear Purchase Funnel — Good bye
Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization”
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are