Most important SEO metric – Fortuitous Keyword Referrals

The famous pie chart of site traffic sources (SEO, Direct, Other sites) is available in all Analytics packages and is usually included in the typical marketing dashboard reports. You may also see a breakdown of the search engines, which pretty

Great presentation about context in Analytics

A video lecture about going beyond the basics and putting context behind numbers.

Where to spend your social media $$$ first?

It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are

For a Web 2.0 app, the “aha!” moment is everything

Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I