Posts Tagged ‘insights’

03 Oct 2009  •  Analytics, Featured, Strategy  •  2 Comments

7 signs if your web metrics can mislead you

1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you do not define specific KPIs for each campaign in the marketing brief before the campaign [...]

21 Sep 2009  •  Analytics, Innovation, Strategy  •  0 Comments

Site analytics for new product development

As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of the fact that it is not just sample data, it represents all users. Imagine if [...]