Kashif Zaman » fluff http://www.kashifzaman.com Interactive Marketing | Thought leadership . Strategy . Management Sat, 28 Aug 2010 14:22:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Innovation is now driven by demand not dreams http://www.kashifzaman.com/2009/09/21/innovation-is-now-driven-by-demand-not-dreams/ http://www.kashifzaman.com/2009/09/21/innovation-is-now-driven-by-demand-not-dreams/#comments Mon, 21 Sep 2009 02:04:46 +0000 Kashif Zaman http://kashifzaman.com/?p=30 As I walked through the halls Chicago’s Museum of Science and Industry listening to stories of  Industrial Revolution, something dawned on me. In the Industrial Age, the dreams and imaginations of visionary inventors drove innovation. Has anyone realized that tables have turned? Innovation is now in demand and there’s simply not enough raw creativity, persistence and motivation – the traits of all those great industrial pioneers.

Take long awaited mobile revolution? After years and years of text messaging being the coolest thing Sony, LG and Samsung “smartphones” could offer, Apple finally invented something that stirred something up. All of a sudden everyone has figured out how to make touch-screens work.

We seriously lack real innovation. There is just too much marketing fluff. Is this a side effect of our version of free market economy that does not have a real solution to the ’short term gains’ issue?

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