Kashif Zaman » conjoint analysis http://www.kashifzaman.com Interactive Marketing | Thought leadership . Strategy . Management Sat, 28 Aug 2010 14:22:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Site analytics for new product development http://www.kashifzaman.com/2009/09/21/site-analytics-for-new-product-development/ http://www.kashifzaman.com/2009/09/21/site-analytics-for-new-product-development/#comments Mon, 21 Sep 2009 02:03:43 +0000 Kashif Zaman http://kashifzaman.com/?p=32 As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of the fact that it is not just sample data, it represents all users.

Imagine if you have online product demonstration videos. If you use the click-throughs and even video engagement metrics to conduct Conjoint Analysis is simple regression, imagine how accurate you can get with the customer preferences for various product features. Compare that to a survey study you are used to conduct. Where would you put your bets?

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