Next sustainable digital revolution: innovation that leads back to basic human intuition

Kashif Zaman — Tue, 02 Feb 2010 05:45:06 +0000

I am very impressed by the thought-process this MIT genius introduces with his SixthSense Technology. While tech cool hunters spam each other with augmented reality examples (that may or may not have any real application), this guy is for real. He is showing us a path that leads to basic human intuition. It makes me feel much better.

Very interesting that Apple iPad pitch is all about basic intuition uses lines like “holding internet in your hands” and “you don’t think about it, you just do!”. I think the next sustainable revolution is intuitive devices like these.

For a Web 2.0 app, the “aha!” moment is everything

Kashif Zaman — Mon, 21 Sep 2009 01:58:11 +0000

Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I call it the “aha!” moment. It occurs when the potential customer realizes how “simple” it is to get started with this tool. Of course, I am going to stick with this one keyword “simple”.

And if it does not happen in the first visit, it ain’t happenin!

If you are the entrepreneur trying to make it work, focus on the getting down your one KPI – time to aha: start the stopwatch on click on the sign-up button and stop it as soon as the user realizes how simple this app is. That is, if the app is really “simple”.

Kashif Zaman » app

Next sustainable digital revolution: innovation that leads back to basic human intuition

For a Web 2.0 app, the “aha!” moment is everything