Posts Tagged ‘Analytics’

14 Nov 2009  •  Analytics, SEO / SEM  •  0 Comments

Most important SEO metric – Fortuitous Keyword Referrals

The famous pie chart of site traffic sources (SEO, Direct, Other sites) is available in all Analytics packages and is usually included in the typical marketing dashboard reports. You may also see a breakdown of the search engines, which pretty much tells you that Google is still your most important search engine, by far. Then [...]

06 Oct 2009  •  Analytics, Strategy  •  0 Comments

Great presentation about context in Analytics

A video lecture about going beyond the basics and putting context behind numbers.

26 Sep 2009  •  Featured, Leadership, Strategy  •  0 Comments

Linear Purchase Funnel — Good bye

Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization” and “economies of scope” concepts. If I am not exaggerating, I think DELL was discussed [...]