Posts Tagged ‘analytical tools’

03 Oct 2009  •  Analytics, Featured, Strategy  •  2 Comments

7 signs if your web metrics can mislead you

1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you do not define specific KPIs for each campaign in the marketing brief before the campaign [...]

26 Sep 2009  •  Featured, Leadership, Strategy  •  0 Comments

Linear Purchase Funnel — Good bye

Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization” and “economies of scope” concepts. If I am not exaggerating, I think DELL was discussed [...]