7 signs if your web metrics can mislead you
1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you
7 signs if your web metrics can mislead you
1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you
Linear Purchase Funnel — Good bye
Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization”
Linear Purchase Funnel — Good bye
Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization”
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are
Innovation is now driven by demand not dreams
As I walked through the halls Chicago’s Museum of Science and Industry listening to stories of Industrial Revolution, something dawned on me. In the Industrial Age, the dreams and imaginations of visionary inventors drove innovation. Has anyone realized that tables
Innovation is now driven by demand not dreams
As I walked through the halls Chicago’s Museum of Science and Industry listening to stories of Industrial Revolution, something dawned on me. In the Industrial Age, the dreams and imaginations of visionary inventors drove innovation. Has anyone realized that tables
Site analytics for new product development
As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of
Site analytics for new product development
As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of
Most design schools still don’t get it!
We are in the second decade of the interactive design revolution and all the truly effective, motivated and relevant professionals are still basically self-taught. The multimedia programs at those expensive design schools don’t seem to be at the forefront of
Most design schools still don’t get it!
We are in the second decade of the interactive design revolution and all the truly effective, motivated and relevant professionals are still basically self-taught. The multimedia programs at those expensive design schools don’t seem to be at the forefront of
For a Web 2.0 app, the “aha!” moment is everything
Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I
For a Web 2.0 app, the “aha!” moment is everything
Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I