As I walked through the halls Chicago’s Museum of Science and Industry listening to stories of Industrial Revolution, something dawned on me. In the Industrial Age, the dreams and imaginations of visionary inventors drove innovation. Has anyone realized that tables have turned? Innovation is now in demand and there’s simply not enough raw creativity, persistence [...]
As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of the fact that it is not just sample data, it represents all users. Imagine if [...]
We are in the second decade of the interactive design revolution and all the truly effective, motivated and relevant professionals are still basically self-taught. The multimedia programs at those expensive design schools don’t seem to be at the forefront of innovation or quality enhancement. When I ask a recently graduated Interactive designer about his/her web [...]
Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I call it the “aha!” moment. It occurs when the potential customer realizes how “simple” it [...]
Raw creativity, systematic optimization, a strong focus on measurable results.
That is my secret recipe for online success.
Hi, I am Kashif. During my 11 years of online marketing on agency accounts like Sears, Kmart, Kenmore, Craftsman, Nestle Lean Cuisine, Stouffer's and many others, I have realized that this industry will never settle down. Our best practices need to always have an expiration date. And that is what I love about it!
I lead the Interactive Services Group at ARS and our primary focus is retail and appliance brands.