Try: http://www.google.com/search?q=interactive+marketing+leadership I was happy to see that I pulled it off using on-page factors only. All white hat SEO and a simple approach that I think everyone knows: title, description and the right keyword density. Love It!
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
I zoomed in to Chicago area on Trendmap.com and it does show that windy is the word of the night. No surprise there. It is very windy.
A video lecture about going beyond the basics and putting context behind numbers.
1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you do not define specific KPIs for each campaign in the marketing brief before the campaign [...]
Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization” and “economies of scope” concepts. If I am not exaggerating, I think DELL was discussed [...]
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are doing“. Previously, there was a overwhelming excitement around the social band-wagon fueled by a handful [...]
As I walked through the halls Chicago’s Museum of Science and Industry listening to stories of Industrial Revolution, something dawned on me. In the Industrial Age, the dreams and imaginations of visionary inventors drove innovation. Has anyone realized that tables have turned? Innovation is now in demand and there’s simply not enough raw creativity, persistence [...]
As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of the fact that it is not just sample data, it represents all users. Imagine if [...]
Raw creativity, systematic optimization, a strong focus on measurable results.
That is my secret recipe for online success.
Hi, I am Kashif. During my 11 years of online marketing on agency accounts like Sears, Kmart, Kenmore, Craftsman, Nestle Lean Cuisine, Stouffer's and many others, I have realized that this industry will never settle down. Our best practices need to always have an expiration date. And that is what I love about it!
I lead the Interactive Services Group at ARS and our primary focus is retail and appliance brands.