Strategy
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
“Design of business” and Blue Ocean Strategy
Comparing “Design of Business” approach with blue ocean strategy. It makes sense to take a risk with half-intuitive and half analytical approaches because pure analytical approach is not any better.
“Design of business” and Blue Ocean Strategy
Comparing “Design of Business” approach with blue ocean strategy. It makes sense to take a risk with half-intuitive and half analytical approaches because pure analytical approach is not any better.
One day Facebook will also be abandoned. Got any relocation plans?
As you can see below, the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau
One day Facebook will also be abandoned. Got any relocation plans?
As you can see below, the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau
For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
Great presentation about context in Analytics
A video lecture about going beyond the basics and putting context behind numbers.
Great presentation about context in Analytics
A video lecture about going beyond the basics and putting context behind numbers.
7 signs if your web metrics can mislead you
1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you
7 signs if your web metrics can mislead you
1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you