Social Media
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
One day Facebook will also be abandoned. Got any relocation plans?
As you can see below, the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau
One day Facebook will also be abandoned. Got any relocation plans?
As you can see below, the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau
The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis
VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I
The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis
VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I
For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
Windy Indeed! trendsmap.com does not lie
I zoomed in to Chicago area on Trendmap.com and it does show that windy is the word of the night. No surprise there. It is very windy.
Windy Indeed! trendsmap.com does not lie
I zoomed in to Chicago area on Trendmap.com and it does show that windy is the word of the night. No surprise there. It is very windy.
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are
For a Web 2.0 app, the “aha!” moment is everything
Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I
For a Web 2.0 app, the “aha!” moment is everything
Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I