Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
Archive for the ‘Social Media’ Category
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some bloggers to be somewhat introverted and that they use social media as a platform to [...]
One day Facebook will also be abandoned. Got any relocation plans?
As you can see below, the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau of Ubiquity on its way to decline at some point. They would have to play [...]
The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis
VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I do think that the fun has to be sustainable. If all stairs were a live [...]
For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
Windy Indeed! trendsmap.com does not lie
I zoomed in to Chicago area on Trendmap.com and it does show that windy is the word of the night. No surprise there. It is very windy.
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are doing“. Previously, there was a overwhelming excitement around the social band-wagon fueled by a handful [...]
For a Web 2.0 app, the “aha!” moment is everything
Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I call it the “aha!” moment. It occurs when the potential customer realizes how “simple” it [...]