Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Archive for the ‘Leadership’ Category
“Design of business” and Blue Ocean Strategy
Comparing “Design of Business” approach with blue ocean strategy. It makes sense to take a risk with half-intuitive and half analytical approaches because pure analytical approach is not any better.
The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis
VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I do think that the fun has to be sustainable. If all stairs were a live [...]
Linear Purchase Funnel — Good bye
Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization” and “economies of scope” concepts. If I am not exaggerating, I think DELL was discussed [...]
Innovation is now driven by demand not dreams
As I walked through the halls Chicago’s Museum of Science and Industry listening to stories of Industrial Revolution, something dawned on me. In the Industrial Age, the dreams and imaginations of visionary inventors drove innovation. Has anyone realized that tables have turned? Innovation is now in demand and there’s simply not enough raw creativity, persistence [...]
Most design schools still don’t get it!
We are in the second decade of the interactive design revolution and all the truly effective, motivated and relevant professionals are still basically self-taught. The multimedia programs at those expensive design schools don’t seem to be at the forefront of innovation or quality enhancement. When I ask a recently graduated Interactive designer about his/her web [...]