Very interesting that Apple iPad pitch is all about basic intuition uses lines like “holding internet in your hands” and “you don’t think about it, you just do!”. I think the next sustainable revolution is intuitive devices like these.

I find some bloggers to be somewhat introverted and that they use social media as a platform to express themselves. You probably want to avoid these guys on your brand. In general, I think some personality traits are more important than skills and experience.

In a community manager, I would look for conscientiousness, agreeableness and some level of extroversion as the desirable qualities. My most important question would be if their personality naturally fits my brand’s personality? Or even more importantly, do they talk the talk and walk the walk of my customers.

As far as experience and skills are concerned, they are really not as important. These things are extremely easy to learn and they will keep changing anyway. They probably have already changed since you started thinking about it.

Intense competition and caffeine overdose has pushed us into the era where good old creativity, gut-feelings are not enough to run a business; where dreams and passion are not all you need to invent something great. You have to know what statistical confidence really means and why yes and no are never the only two choices. As for the creativity, it may take a genius to create a successful business proposition for once or twice, maybe. But to do it every time, the way Apple or Google do it, there’s lot of math behind that creativity. There is definitely some statistical intuition going on over there!

(I really don’t know what that means though)