Contradiction is fair game in brand storytelling.

When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and

What does Farmville, Second Life and Wall Street have in common?

Today, I read that Zynga profits drop 90-percent, further threatening its IPO status. I was watching AVATAR on HBO and it occurred to me that both of these human endeavors are a form of our obsession with parallel universes. Offering

Stop looking. Blue ocean is right underneath you.

I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It

I’d hire her if I was…

in the education department. I’d make sure she wrote this speech by herself and then I’d hire her.

Next sustainable digital revolution: innovation that leads back to basic human intuition

MIT genius introduces SixthSense Technology. Mind-blowing ideas!

The right Social Community Manager for your brand

While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some

Welcome to the age of statistical intuition

The fact that you have chosen to read this blog post can be established by a regression equation. Math geeks like to think that everything happening around us has some mathematical predictability behind it. Well, it might be true but