Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Archive for the ‘Featured’ Category
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
7 signs if your web metrics can mislead you
1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you do not define specific KPIs for each campaign in the marketing brief before the campaign [...]
Linear Purchase Funnel — Good bye
Chris Anderson, according to his long-tail concept, talks about unlimited shelf space and the opportunity that lies in the niche segments. We also talk about going beyond demographics and using behaviors to define the customer. Then we have “mass customization” and “economies of scope” concepts. If I am not exaggerating, I think DELL was discussed [...]
Where to spend your social media $$$ first?
It is interesting to see how as an industry matures, its pundits start to become more honest. At this year’s Ad Tech event in Chicago, my one takeaway from all social-media sessions was: “we really don’t know what we are doing“. Previously, there was a overwhelming excitement around the social band-wagon fueled by a handful [...]
Innovation is now driven by demand not dreams
As I walked through the halls Chicago’s Museum of Science and Industry listening to stories of Industrial Revolution, something dawned on me. In the Industrial Age, the dreams and imaginations of visionary inventors drove innovation. Has anyone realized that tables have turned? Innovation is now in demand and there’s simply not enough raw creativity, persistence [...]
Most design schools still don’t get it!
We are in the second decade of the interactive design revolution and all the truly effective, motivated and relevant professionals are still basically self-taught. The multimedia programs at those expensive design schools don’t seem to be at the forefront of innovation or quality enhancement. When I ask a recently graduated Interactive designer about his/her web [...]