The famous pie chart of site traffic sources (SEO, Direct, Other sites) is available in all Analytics packages and is usually included in the typical marketing dashboard reports. You may also see a breakdown of the search engines, which pretty much tells you that Google is still your most important search engine, by far. Then [...]
A video lecture about going beyond the basics and putting context behind numbers.
1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you do not define specific KPIs for each campaign in the marketing brief before the campaign [...]
As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of the fact that it is not just sample data, it represents all users. Imagine if [...]
Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I call it the “aha!” moment. It occurs when the potential customer realizes how “simple” it [...]