Author Archives: Kashif Zaman
Are Targeted Ads Worth the Privacy Price? You Betcha!
Tom Devenport’s question made it to the HBR “Future of Retail” forum. He asks the question if marketers are headed in the right direction with this whole online targeting thing? Let’s break it down. The price of privacy is $0 and there
Are Targeted Ads Worth the Privacy Price? You Betcha!
Tom Devenport’s question made it to the HBR “Future of Retail” forum. He asks the question if marketers are headed in the right direction with this whole online targeting thing? Let’s break it down. The price of privacy is $0 and there
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
What does Farmville, Second Life and Wall Street have in common?
Today, I read that Zynga profits drop 90-percent, further threatening its IPO status. I was watching AVATAR on HBO and it occurred to me that both of these human endeavors are a form of our obsession with parallel universes. Offering
What does Farmville, Second Life and Wall Street have in common?
Today, I read that Zynga profits drop 90-percent, further threatening its IPO status. I was watching AVATAR on HBO and it occurred to me that both of these human endeavors are a form of our obsession with parallel universes. Offering
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
I’d hire her if I was…
in the education department. I’d make sure she wrote this speech by herself and then I’d hire her.
I’d hire her if I was…
in the education department. I’d make sure she wrote this speech by herself and then I’d hire her.
Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
“Design of business” and Blue Ocean Strategy
Comparing “Design of Business” approach with blue ocean strategy. It makes sense to take a risk with half-intuitive and half analytical approaches because pure analytical approach is not any better.
“Design of business” and Blue Ocean Strategy
Comparing “Design of Business” approach with blue ocean strategy. It makes sense to take a risk with half-intuitive and half analytical approaches because pure analytical approach is not any better.
Welcome to the age of statistical intuition
The fact that you have chosen to read this blog post can be established by a regression equation. Math geeks like to think that everything happening around us has some mathematical predictability behind it. Well, it might be true but
Welcome to the age of statistical intuition
The fact that you have chosen to read this blog post can be established by a regression equation. Math geeks like to think that everything happening around us has some mathematical predictability behind it. Well, it might be true but
The best definition of visual design process
There it was! I found it! For a long time, I have been wanting to eliminate the confusion that creative people deal with. Is it art? Is it a science? Both? Let’s be clear we are not talking about advertising.
The best definition of visual design process
There it was! I found it! For a long time, I have been wanting to eliminate the confusion that creative people deal with. Is it art? Is it a science? Both? Let’s be clear we are not talking about advertising.
One day Facebook will also be abandoned. Got any relocation plans?
As you can see below, the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau
One day Facebook will also be abandoned. Got any relocation plans?
As you can see below, the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau
Most important SEO metric – Fortuitous Keyword Referrals
The famous pie chart of site traffic sources (SEO, Direct, Other sites) is available in all Analytics packages and is usually included in the typical marketing dashboard reports. You may also see a breakdown of the search engines, which pretty
Most important SEO metric – Fortuitous Keyword Referrals
The famous pie chart of site traffic sources (SEO, Direct, Other sites) is available in all Analytics packages and is usually included in the typical marketing dashboard reports. You may also see a breakdown of the search engines, which pretty
The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis
VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I
The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis
VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I
#1 search result for “Interactive marketing leadership”
Try: http://www.google.com/search?q=interactive+marketing+leadership I was happy to see that I pulled it off using on-page factors only. All white hat SEO and a simple approach that I think everyone knows: title, description and the right keyword density. Love It!
#1 search result for “Interactive marketing leadership”
Try: http://www.google.com/search?q=interactive+marketing+leadership I was happy to see that I pulled it off using on-page factors only. All white hat SEO and a simple approach that I think everyone knows: title, description and the right keyword density. Love It!
For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.
Windy Indeed! trendsmap.com does not lie
I zoomed in to Chicago area on Trendmap.com and it does show that windy is the word of the night. No surprise there. It is very windy.
Windy Indeed! trendsmap.com does not lie
I zoomed in to Chicago area on Trendmap.com and it does show that windy is the word of the night. No surprise there. It is very windy.