Meet Kashif

I lead and manage the interactive services department at ARS Interactive.

In the past 10 years on the agency-side, I have spearheaded the online accounts for America’s top brands including: Sears, Kmart, Kenmore, Electrolux/ Eureka, Craftsman, Lean Cuisine, Stouffer’s, Quill and The Great Indoors.

I consider my true passion to be one-to-one relationship marketing. I believe that the fun starts when we turn a brand into an experience and build a community of brand evangelists. It requires genuine creativity, systematic optimization and a focus on measurable results. The new breed of web 2.0 entrepreneurs inspire my approach to marketing.