“Design of business” and Blue Ocean Strategy
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I listened to Roger Martin, the coauthor of Design of Business on the HBR ideacast. He talks about going half way towards analytical approaches and using inductive and deductive logic for business decision. Funny that I mentioned the process of design in my last post and I am thinking why not! The iterative process of design can be used in business decisions. In fact that is what we do (more of less). When he mentioned the example of Cirque De Soleil, I instantly connected it to the Blue Ocean Strategy. We are kind of talking about the same thing. Just more creativity and intuition in decision making. I will read the book and post again. But I do think that people struggle with the idea of using too much intuition in business especially in public companies with stockholder pressure and a epitite for short-term gains. At the same time, if wall street is OK with taking ridiculous risks with “mortgage backed securities” why not take a risk with some of these other “crazy” ideas. |
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Hi Kashif,
You make an interesting point about comparative risk. Groundless decisions were made when Wall St “got drunk,” meanwhile we see aversion by some organizations to try design thinking. And already there are some who dismiss iterative process and making decisions without “proof” as the latest fad. However, there may soon be a tipping point when integrative and design thinking become the norm. Then the risk will be perceived as traditional thinking.
Roger Martin has an article in this month’s HBR that addresses the whole problem of short term shareholder value pressures in an economy that demands innovation.
-Sharon VanderKaay
Nice post. Blue Ocean Strategy is based on a rigorous research of more than 150 new market-creating strategic moves spanning over a hundred years in more than 30 industries. A good Blue Ocean Strategy trainer can be very helpful in implementing this strategy