The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis

VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I do think that the fun has to be sustainable. If all stairs were a live piano, I don’t think it would be fun anymore and 99% people will take the elevator.