7 signs if your web metrics can mislead you
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1. If your online business has not established specific key performance indicators beyond the basics (visits / total revenue). 2. If the decision-makers in your online business receive an auto-generated dashboard report but no analysis is done. 3. If you do not define specific KPIs for each campaign in the marketing brief before the campaign starts and try to measure success afterwards. 4. If you reach conclusions and make marketing decisions based on aggregate data and don’t break it down to understand segment behaviors. 5. If you have unexplained phenomena in one report but you assume that other reports would be reliable. 6. If your offline metrics go against the online metrics and there is no clear explanation. 7. If you believe your analytic team has everything figured out to an exact science. |
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
What does Farmville, Second Life and Wall Street have in common?
Today, I read that Zynga profits drop 90-percent, further threatening its IPO status. I was watching AVATAR on HBO and it occurred to me that both of these human endeavors are a form of our obsession with parallel universes. Offering
What does Farmville, Second Life and Wall Street have in common?
Today, I read that Zynga profits drop 90-percent, further threatening its IPO status. I was watching AVATAR on HBO and it occurred to me that both of these human endeavors are a form of our obsession with parallel universes. Offering
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
I’d hire her if I was…
in the education department. I’d make sure she wrote this speech by herself and then I’d hire her.
I’d hire her if I was…
in the education department. I’d make sure she wrote this speech by herself and then I’d hire her.
Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some