Site analytics for new product development
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As I explore the analytical tools used in marketing research, I am fascinated to realize the potential of web analytics as a source of insights for the new product development. It must have extremely high accuracy by the virtue of the fact that it is not just sample data, it represents all users. Imagine if you have online product demonstration videos. If you use the click-throughs and even video engagement metrics to conduct Conjoint Analysis is simple regression, imagine how accurate you can get with the customer preferences for various product features. Compare that to a survey study you are used to conduct. Where would you put your bets? |
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
Contradiction is fair game in brand storytelling.
When I first saw Shekar Kapoor’s speech on TED, I though it was genius. But I had only caught a few nuggets that I’ve been tweeting as they wander around in my brain. I just saw his speech again and
What does Farmville, Second Life and Wall Street have in common?
Today, I read that Zynga profits drop 90-percent, further threatening its IPO status. I was watching AVATAR on HBO and it occurred to me that both of these human endeavors are a form of our obsession with parallel universes. Offering
What does Farmville, Second Life and Wall Street have in common?
Today, I read that Zynga profits drop 90-percent, further threatening its IPO status. I was watching AVATAR on HBO and it occurred to me that both of these human endeavors are a form of our obsession with parallel universes. Offering
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Stop looking. Blue ocean is right underneath you.
I am a big fan of the blue Ocean Strategy and it’s methodologies. As I try to apply it to discover unique value propositions of different businesses, I am realizing that the metaphor of “blue ocean” has a problem. It
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
Don’t you get it? It’s over.
I was listening to Johanna Blackly on TEDWomen as she talked about Social media and the end of gender. Her talk is actually framed within a much bigger topic, which she articulates very well. Since I am on a war
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
Open IDEO – A promising platform for crowdsourcing ideas
Jamie Oliver launches an open discussion on IDEO’s new brainstorming platform. I am eager to see how it goes. The concept is promising but it probably has the same problems every published online or offline content has… bias of order.
I’d hire her if I was…
in the education department. I’d make sure she wrote this speech by herself and then I’d hire her.
I’d hire her if I was…
in the education department. I’d make sure she wrote this speech by herself and then I’d hire her.
Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Treating your follower as an equal is the key to leadership
The first follower is the one who turns a “lone nut” into a leader. Here’s how is start a movement by treating your followers as an equal.
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
Next sustainable digital revolution: innovation that leads back to basic human intuition
MIT genius introduces SixthSense Technology. Mind-blowing ideas!
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some
The right Social Community Manager for your brand
While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog? I find some