For a Web 2.0 app, the “aha!” moment is everything

Especially for business-to-business applications built on Web 2.0 principles, success is a function of time (in seconds) it takes for a user to sign up for a free trial and explore the application until they reach a milestone moment, I call it the “aha!” moment. It occurs when the potential customer realizes how “simple” it is to get started with this tool. Of course, I am going to stick with this one keyword “simple”.

And if it does not happen in the first visit, it ain’t happenin!

If you are the entrepreneur trying to make it work, focus on the getting down your one KPI – time to aha: start the stopwatch on click on the sign-up button and stop it as soon as the user realizes how simple this app is. That is, if the app is really “simple”.