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In my 11 years of interactive marketing

leadership, strategy, management and execution,

I have led many project life-cycles
of enterprise retail sites and web applications.

I have hands-on experience
in web design, development, information architecture, web analytics.

I love what I do at ARS for clients
including Sears, Kmart, Kenmore, Craftsman, Eureka, Gladiator and Quill.

I can't wait to finish my MBA
in Marketing Strategy & Management at DePaul University in August 2009.

Leadership & management

- Creative and account direction in ad agencies, interactive shops and IT consulting firms
- Operations and project management, P&L, costing, process optimization
- Change management, team building, motivation and retention
- Sales and proposal presentations

Emarketing strategy & web analytics

- Integrated relationship marketing in both B2B and B2C context 
- Behavioral + psychographic segmentation and targeting
- Social media activation and online community management
- Email & viral marketing programs: test & learn approach
- Web analytics: KPIs, multivariable test planning, qualitative analysis

 

Web architecture, design & usability

- E-Commerce design for efficient purchase funnel
- Dialog-devices for lead generation, engagement and conversion
- User-friendly design for web applications and online product suites
- Human factors: Heuristic analysis, contextual task analysis, usability best practices
- Information architecture: objective-driven hierarchy models, SEO best practices
- Sitemaps, wire-frames, persona-scenario models

 

Web development & FLASH

- Web 2.0-style front-end architecture for content-managed sites
- Rich Internet Application (RIA) design and development
- Pixel perfection, platform compatibility and bandwidth considerations
- Flash Actionscript + XML, video integration and delivery

 

Vice President, Interactive @ ARS Interactive (2¾+ years)

9/06 - Present
Chicago, IL
ARS has 3 offices (230+ employees). I manage the interactive group and provide leadership and strategy for major retail clients (SEARS, KMART) and household brands. New business acquired during my tenor includes:

Eureka The Great
Indoors
Craftsman Kenmore Quill Dollar
General
Gladator
Garageworks
Site overahul
Search optimization
Behavioral research
Retail site
Promotions
Email programs
Site relaunch
Seasonal campaigns
Viral programs
Brand relaunch
Nurture program
Product showcases
Social marketing

Homepage redesign
Usability optimization
Promotional design
Site expereince
List acquisition
Email program
Customer aquisition
Social marketing
Web Analytics

Creative Director @ B3 Interactive (3 years)

10/04 - 9/06
Cleveland, OH
My role in this interactive agency (40+ employees) was to lead the creative team on NESTLÉ prepared food brands. My team developed and maintained brand web sites and executed the seasonal campaigns. We managed the emails, newsletters and loyalty programs for:

Stouffer's Lean Cuisine Hot Pockets Meals.com Novelis
Site ownweship
Campaign sites
Emails
Site ownership
Seasonal promotions
Email program
Site ownership
Product lauches
Site ownership
Meal/fitness planner
Holiday Program
Content development

B2B site launch
Content mgmt. architecture

Interactive Design Director @ Elliance Inc. (2 years)

6/02 - 10/04
Pittsburgh, PA
Elliance is a web marketing & e-business services company (25 employees). My role was to lead the creative team and execute client projects. Major projects included:

Ennect.com: Online suite of web marketing tools developed and marketed by Elliance.
Pittsburgh Perspectives: Video stories of people in an engaging flash experience
FlowersBeCause.com: E-commerce site with templated 'skins' for unique store-fronts
Career Insights: Virtual 3D campus with personality assessment games and career advice

Web/ Multimedia Designer (4 years)

5/98 - 6/02
Microbytes, Pittsburgh, PA
A dot com venture company (30 employees). I lead the design and development of an e-commerce venture. Despite the positive market response, the business could not meet its over-projected growth targets. It was a good entrepreneurial experience.

Techlogix Inc., Woburn, MA
An enterprise e-business, ERP & CRM solutions company (120 employees). I designed three B2C E-Commerce sites, one for fine diamonds and jewelry, another for South-Asian handicrafts and the user experience an online stock-trading website. I established the multimedia department and hired designers for my team.

Freelance
Life-cycle experience of many small-scale websites for government, leading consumer brands, corporations and non-profits; also developed CD-rom brochures.

2009 - MBA Marketing Strategy & Management
(In Progress)
DePaul University, Chicago, IL

1998 - B.Sc. Engineering
University of Engineering & Technology, Lahore 
 

 

- Adobe Photoshop, Illustrator, ImageReady, InDesign, Flash, Dreamweaver, Aftereffects
- HTML, CSS, DHTML, Javascript, XML, XHTML, jQuery
- Front-end development in ASP.NET, ASP, JSP, Cold Fusion, PHP
- Content management platforms: Joomla, MS Sharepoint and Visual Studio .NET,
- Omniture, HBX Analytics, WebTrends, Dart Motif, PointRoll


Web Award 2004 - Web Marketing Association

Outstanding website: Elliance.com

American Design Award
March 04 winner for 'KashifZaman.com' AIGA Pittsburgh 2003 - Judges choice award
for 'Pittsburgh Perspectives' Interactive CD
 


resumeDownload resume

1407 Flagstone Place, Schaumburg, IL 60193
(847) 704 2996
kashifhimself@hotmail.com  

 



©2009, Kashif Zaman.