Kashif Zaman View Kashif Zaman's profile on LinkedIn1407 Flagstone Place, Schaumburg, IL 60193
(847) 704 2996
kashifhimself@hotmail.com  
SUMMARY

- 10+ years in interactive marketing leadership, strategy, management and execution
- Currently overseeing agency accounts including Sears, Kmart, Kenmore, Craftsman, Eureka, Quill
- MBA in Marketing Strategy & Management, DePaul University, 2007 - 2009
- Hands-on experience in web design, development, information architecture, web analytics
- Project life-cycle experience of several enterprise e-commerce sites and web applications
 
TALENTS Leadership & management

- Creative and account direction in ad agencies, interactive shops and IT consulting firms
- Operations and project management, P&L, costing, process optimization
- Change management, team building, motivation and retention
- Sales and proposal presentations
 
  Emarketing strategy & web analytics

- Integrated relationship marketing in both B2B and B2C context 
- Behavioral + psychographic segmentation and targeting
- Social media activation and online community management
- Email & viral marketing programs: test & learn approach
- Web analytics: KPIs, multivariable test planning, qualitative analysis
 
  Interactive design, architecture & usability

- E-Commerce design for efficient purchase funnel
- Dialog-devices for lead generation, engagement and conversion
- User-friendly design for web applications and online product suites
- Human factors: Heuristic analysis, contextual task analysis, usability best practices
- Information architecture: objective-driven hierarchy models, SEO best practices
- Sitemaps, wire-frames, persona-scenario models
 
  Web development & FLASH

- Web 2.0-style front-end architecture for content-managed sites
- Rich Internet Application (RIA) design and development
- Pixel perfection, platform compatibility and bandwidth considerations
- Flash Actionscript + XML, video integration and delivery
 
EXPERIENCE  
Sep 06 - Present
Vice President, Interactive
ARS Advertising Group, Chicago, IL

ARS has 3 offices (230+ employees). I manage the interactive group and provide leadership and strategy for major retail clients (SEARS, KMART) and household brands. New business acquired during my tenor includes:

- TheGreatIndoors.com: E-commerce site development, promotions and email program
- Craftsman.com: Brand site relaunch, updates and seasonal ad campaigns
- Kenmore.com: brand relaunch, promotions, value-added content, product launches
- Quill.com: Homepage redesign, usability optimization and promotional design
- DollarGeneral.com: Strategy, list acquisition, email program, site design / development
- ReimagineYourself.com: Spring 08 campaign site for Sears and Hearst Publications
- Kmart Bakery & Deli: Online ordering system with 'Create-a-Cake' feature
- Eureka.com: Site redesign
 
Oct 04 - Sep 06
(2 yr)

Creative Director
B3 Interactive/ Bennett Adelson Consulting, Cleveland, OH

My role in this interactive agency (40+ employees) was to lead the creative team on NESTLÉ accounts including Stouffer's, Lean Cuisine, Hot Pockets and Meals.com. My team developed and maintained brand web sites and executed the seasonal campaigns. We managed the emails, newsletters and loyalty programs for these brands.
 
Jun 02 - Oct 04
(2 yr & 4 m)		 Interactive Design Director
Elliance Inc, Pittsburgh, PA

Elliance is a web marketing & e-business services company (25 employees). My role was to lead the creative team and execute client projects. Major projects included:

Ennect.com: Online suite of web marketing tools developed and marketed by Elliance.
Pittsburgh Perspectives: Video stories of people in an engaging flash experience
FlowersBeCause.com: E-commerce site with templated 'skins' for unique store-fronts
Career Insights: Virtual 3D campus with personality assessment games and career advice

 
May 98 - Jun 02
(4 yr)

Web/ Multimedia Designer
Microbytes, Pittsburgh, PA
A dot com venture company (30 employees). I lead the design and development of an e-commerce venture. Despite the positive market response, the business could not meet its over-projected growth targets. It was a good entrepreneurial experience.

Techlogix Inc., Woburn, MA
An enterprise e-business, ERP & CRM solutions company (120 employees). I designed three B2C E-Commerce sites, one for fine diamonds and jewelry, another for South-Asian handicrafts and the user experience an online stock-trading website. I established the multimedia department and hired designers for my team.

Freelance
Life-cycle experience of many small-scale websites for government, leading consumer brands, corporations and non-profits; also developed CD-rom brochures.

 
EDUCATION

2007 - MBA Marketing Strategy & Management (In Progress)
DePaul University, Chicago, IL

1998 - B.Sc. Engineering
University of Engineering & Technology, Lahore
 
 
TOOLS &
TECHNOLOGIES		 - Adobe Photoshop, Illustrator, ImageReady, InDesign, Flash, Dreamweaver, Aftereffects
- HTML, CSS, DHTML, Javascript, XML, XHTML
- Front-end development in ASP.NET, ASP, JSP, Cold Fusion, PHP
- Content management platforms: Joomla, MS Sharepoint and Visual Studio .NET,
- Omniture, HBX Analytics, WebTrends, Dart Motif, PointRoll,
 
RECOGNITION Web Award 2004 - Web Marketing Association
Outstanding website: www.Elliance.com

American Design Award 2004
March 04 winner for 'KashifZaman.com'

AIGA Pittsburgh 2003 - Judges choice award
for 'Pittsburgh Perspectives' Interactive CD