| Kashif Zaman | (847) 704 2996 kashifhimself@hotmail.com |
| SUMMARY |
- 10+ years in interactive marketing leadership, strategy, management and execution |
| TALENTS | Leadership & management - Creative and account direction in ad agencies, interactive shops and IT consulting firms - Operations and project management, P&L, costing, process optimization - Change management, team building, motivation and retention - Sales and proposal presentations |
| Emarketing strategy & web analytics - Integrated relationship marketing in both B2B and B2C context - Behavioral + psychographic segmentation and targeting - Social media activation and online community management - Email & viral marketing programs: test & learn approach - Web analytics: KPIs, multivariable test planning, qualitative analysis |
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| Interactive design, architecture & usability - E-Commerce design for efficient purchase funnel - Dialog-devices for lead generation, engagement and conversion - User-friendly design for web applications and online product suites - Human factors: Heuristic analysis, contextual task analysis, usability best practices - Information architecture: objective-driven hierarchy models, SEO best practices - Sitemaps, wire-frames, persona-scenario models |
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| Web development & FLASH - Web 2.0-style front-end architecture for content-managed sites - Rich Internet Application (RIA) design and development - Pixel perfection, platform compatibility and bandwidth considerations - Flash Actionscript + XML, video integration and delivery |
| EXPERIENCE | |
| Sep 06 - Present |
Vice President, Interactive ARS Advertising Group, Chicago, IL ARS has 3 offices (230+ employees). I manage the interactive group and provide leadership and strategy for major retail clients (SEARS, KMART) and household brands. New business acquired during my tenor includes: - TheGreatIndoors.com: E-commerce site development, promotions and email program - Craftsman.com: Brand site relaunch, updates and seasonal ad campaigns - Kenmore.com: brand relaunch, promotions, value-added content, product launches - Quill.com: Homepage redesign, usability optimization and promotional design - DollarGeneral.com: Strategy, list acquisition, email program, site design / development - ReimagineYourself.com: Spring 08 campaign site for Sears and Hearst Publications - Kmart Bakery & Deli: Online ordering system with 'Create-a-Cake' feature - Eureka.com: Site redesign |
| Oct 04 - Sep 06 (2 yr) |
Creative Director |
| Jun 02 - Oct 04 (2 yr & 4 m) |
Interactive Design Director Elliance Inc, Pittsburgh, PA Elliance is a web marketing & e-business services company (25 employees). My role was to lead the creative team and execute client projects. Major projects included: Ennect.com: Online suite of web marketing tools developed and marketed by Elliance. Pittsburgh Perspectives: Video stories of people in an engaging flash experience FlowersBeCause.com: E-commerce site with templated 'skins' for unique store-fronts Career Insights: Virtual 3D campus with personality assessment games and career advice |
| May 98 - Jun 02 (4 yr) |
Web/ Multimedia Designer |
| EDUCATION |
2007 - MBA Marketing Strategy & Management (In Progress) 1998 - B.Sc. Engineering |
| TOOLS & TECHNOLOGIES |
- Adobe Photoshop, Illustrator, ImageReady, InDesign, Flash, Dreamweaver, Aftereffects - HTML, CSS, DHTML, Javascript, XML, XHTML - Front-end development in ASP.NET, ASP, JSP, Cold Fusion, PHP - Content management platforms: Joomla, MS Sharepoint and Visual Studio .NET, - Omniture, HBX Analytics, WebTrends, Dart Motif, PointRoll, |
| RECOGNITION | Web Award 2004 - Web Marketing Association
Outstanding website: www.Elliance.com American Design Award 2004 March 04 winner for 'KashifZaman.com' AIGA Pittsburgh 2003 - Judges choice award for 'Pittsburgh Perspectives' Interactive CD |