Next sustainable digital revolution: innovation that lead back to basic human intuition

MIT genius introduces SixthSense Technology. Mind-blowing ideas!

The right Social Community Manager for your brand

While looking for someone to manage a social community for a brand, I have noticed that marketers tend to focus on experience. Does this person have experience with social networks? Which ones? Does he/she have a blog?
I find some bloggers to be somewhat introverted and that they use social media as a platform to express [...]

“Design of business” and Blue Ocean Strategy

Comparing “Design of Business” approach with blue ocean strategy. It makes sense to take a risk with half-intuitive and half analytical approaches because pure analytical approach is not any better.

Welcome to the age of statistical intuition

The fact that you have chosen to read this blog post can be established by a regression equation. Math geeks like to think that everything happening around us has some mathematical predictability behind it. Well, it might be true but who cares, right?  Think again.
Intense competition and caffeine overdose has pushed us into the era [...]

The best definition of visual design process

There it was! I found it!

For a long time, I have been wanting to eliminate the confusion that creative people deal with. Is it art? Is it a science? Both? Let’s be clear we are not talking about advertising. We are talking about visual design or interactive design.
Recently I pulled out a book that I [...]

One day Facebook will also be abandoned. Got any relocation plans?

As you can see below,  the inevitable decline is inevitable for every colorful logo on the PowerPoint slide you may have titled Social Networking. This curve was probably drawn back in 2007. By now, Facebook may be on the Plateau of Ubiquity on its way to decline at some point. They would have to play [...]

Most important SEO metric – Fortuitous Keyword Referrals

The famous pie chart of site traffic sources (SEO, Direct, Other sites) is available in all Analytics packages and is usually included in the typical marketing dashboard reports. You may also see a breakdown of the search engines, which pretty much tells you that Google is still your most important search engine, by far. Then [...]

The ‘Fun’ Theory vs. The ‘Novelty’ Hypothesis

VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I do think that the fun has to be sustainable. If all stairs were a live [...]

#1 search result for “Interactive marketing leadership”

Try: http://www.google.com/search?q=interactive+marketing+leadership
I was happy to see that I pulled it off using on-page factors only. All white hat SEO and a simple approach that I think everyone knows: title, description and the right keyword density. Love It!